We all know the saying ‘out of adversity comes opportunity'. Delhi’s Chawla Movies has demonstrated the adage’s truth, showing itself to be one of India’s audio rental industry’s most innovative businesses. Over the past year, it has sought out new avenues and added a DiGiCo SD10 console to its inventory, allowing it to continue to deliver state-of-the-art audio production services to its clients.
“Last year was a challenge for everyone, but we decided to take our time to work out how we could do things that were considered and meaningful,” says Ajay Chawla, Managing Director, Chawla Movies. “We are still a relatively young company and in a competitive marketplace. We already had two DiGiCo SD9s, and we knew that we had to increase our inventory, adding maximum functionality and flexibility with systems that are powerful and applicable to a varied client base. DiGiCo was once again the obvious choice when looking at additional consoles.
Chawla’s approach is from an engineer’s point of view, and prides itself on adapting to each client’s requirements, ensuring it provides solutions that will suit individual needs in demanding real-world scenarios, whether for headline touring, festivals, virtual shows or corporate projects.
“Maximum capability and functionality were key points for us, as we never want to find our equipment unable to meet the demands of the client,” continues Chawla. “We believe the SD10 and SD Rack are one of the best all-round packages available to the industry, offering the right balance of sound quality, versatility and all-round control, whether deployed at FOH or monitors. Hi-Tech Audio Systems, DiGiCo’s Distributor for India, has been instrumental in providing us with the right solutions and has now supplied us the SD10.”
Amit Kapur spearheads the audio team and is the system engineer of Chawla Movies. “I have been using DiGiCo for around eight years now,” he says. “It’s always been my desk of choice. My job is to make my artists sound great, and for the audience and management not to even think about the tech side of things. There is no scope for failure; I need to have 100% confidence that the gear will work every day. The way the SD10 is set out is similar to the way my head works. The workflow is so intuitive, and once you know the little tips and tricks to speed yourself up, you can fly through the setup. The SD10 is complemented by an SD-Rack running at 96kHz with full 32-bit I/O card upgrades.
“What I love about the SD10 is it has it all; huge sonic quality and an easy to use, intuitive, fully functional user interface. That’s why I think it’s the best solution for us as a facility and for me as a mix engineer. Being able to customise the SD10’s layers for each artist at rehearsal, and then being able to quickly call those up during the show is what makes all the difference.”
Vanshaj Sharma, Hi-Tech Audio Systems’ DiGiCo Application Engineer provided product training at Chawla Movies’ warehouse. “The training we had at the Chawla movies studio was a little different and spread out over two days,” says Vanshaj. “The first day we covered a lot of basic setup for their on-site team to ensure they could set up the console for any event. We spent the second day trying different combinations of their DiGiCo consoles, all used in the same system. It was a very interesting in-depth training session and we all had a great time experimenting and learning.”
By the end of the second day, the team had noted improved sound quality and added effects to all their recordings, with multiple outputs from the consoles delivering a controlled streaming output to various zones of Chawla Movies’ RCF TT Series loudspeaker system. “We are thankful to Hi Tech Audio Systems for their continuous support during the pandemic for upgrading and maintenance of the system,” says Kapur.
“It’s been almost a decade of our association with Chawla Movies,” adds Nirdosh Aggarwal, Director Sales, Hi-Tech Audio Systems. “With their dedication and technical know-how, they have made their mark in live industry. Ajay Chawla and his team never cease to surprise their clients with their flexible service offerings. “comments on Chawla Movies.
“Rental companies like Chawla Movies are go-getters who never compromise, even in the face of adversity,” concludes Rajan Gupta, Director of Hi-Tech Audio Systems. “That’s why their clients appreciate them so much. We are proud to partner with companies like Chawla Movies who have shown faith in our brands and have inspired the rental industry to stay strong and motivated.”
Maria Fiorellino at DiGiCo
Tel: +44 1372 845600
Sarah James at Gasoline Media
Tel: +44 1483 223333
What I love about the SD10 is it has it all; huge sonic quality and an easy to use, intuitive, fully functional user interface. That’s why I think it's the best solution for us as a facility and for me as a mix engineer. Being able to customise the SD10’s layers for each artist at rehearsal, and then being able to quickly call those up during the show is what makes all the difference.”
Before downloading this file please read and consent to the EULA.DOWNLOAD