SLS Productions invests in DiGiCo SD5 and SD10 to cater for increasing demands of Middle East’s international concert circuit
Since 1997, Dubai-based SLS Productions has been providing complete event solutions for some of the most spectacular productions in the Middle East. The company prides itself on providing both a first-class service and top of the line equipment. With SD12s already a proven staple of its audio inventory, it recently decided to expand its DiGiCo stock by investing in the company’s SD5 and SD10 consoles, purchased through DiGiCo’s UAE distributor, GSL Professional.
“We are extremely happy with our existing stock of SD12 consoles, but we decided to invest on the SD5 and SD10 for their I/O expandability,” explains SLS’s Martin Luiz. “There has always been a demand for the SD5 and SD10, but we had to outsource every time we needed one. We are catering for larger gigs now, as well as experiencing greater demand on the international concert circuit, especially in the Kingdom of Saudi Arabia (KSA), and the majority of our international artists demand DiGiCo as their first preference. Expanding our stock makes perfect business sense, particularly in the light of a gig we did recently at the King Abdullah Economic City (KAEC) in Jeddah.”
With economics as well as quality always a consideration, return on investment is a priority for SLS. Whilst Luiz knows this always takes time, he says the company likes the reassurance of having such rider-friendly products in stock and readily available and knows his faith in DiGiCo will be quickly rewarded.
“The investment gives us more confidence in providing our clients with a reliable service,” he asserts. “DiGiCo has always been the most preferred console in the market, and now that we are being awarded more concerts in KSA, it didn’t take too much thought to decide which desks to go for.”
SLS was the recently appointed as event production supplier for a three-day music concert that was part of the Saudi International Golf Tournament in KSA this February. The concerts featured international artists such as Dimitri Vegas and Like Mike, Marco Carola, Bryan Adams, DJ Zedd and Luis Fonsi, where the SD5 and SD10 were deployed for FOH and monitors respectively.
“The concerts were a great success and the SD5 and SD10 performed impeccably,” says Luiz. “Our experience with GSL has also been exemplary. We have more than 15 years of great business relationship with them. The team is always ready with technical support and to advise us on all their reputed brands. We always get a prompt response from the team if we have any lack of knowledge about using the DiGiCo consoles. Mr. Burak is our main point of contact and our business relationship with him always makes GSL our first preference for any new audio purchases and technical advice.
“We are extremely happy to have the DiGiCo family in our inventory and GSL as our business partner. We continue looking forward to a fruitful business relationship with both GSL and DiGiCo.”
[ENDS]Images caption:
SLS’s SD5 at the Saudi International Golf Tournament Concert 2020
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Sarah James at Gasoline Media
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Email: sarahj@gasolinemedia.com
“DiGiCo has always been the most preferred console in the market, and now that we are being awarded more concerts in KSA, it didn’t take too much thought to decide which desks to go for.”