30September 2016

SWG Events Invests In DiGiCo S21

SWG Events has recently invested in two DiGiCo S21 digital mixing consoles and they have been busy from the moment the company took delivery of them.

  • SWG Events Invests In DiGiCo S21
  • SWG Events Invests In DiGiCo S21
  • SWG Events Invests In DiGiCo S21

SWG Events has recently invested in two DiGiCo S21 digital mixing consoles and they have been busy from the moment the company took delivery of them.

SWG Events has been providing technical production services to the events industry since 1985 and has a long-standing relationships with a multitude of engineers.

“A lot of the freelancers and tours we work with have seen the benefits of DiGiCo consoles and we’ve hired them in previously,” says the company’s Mark Bott. “But we had an opening in the fleet for a small size console, with the level of functionality of a much larger console and we wanted to minimise the weight on our transport. Having the S21 adds a great brand name to our inventory. There are only a handful of pro audio brands that if you say they are going to be at either end of the multicore everyone is going to be happy.”

The day after SWG received the consoles, they went out on a store launch for a large DIY chain and then on to Glastonbury for the BBC Introducing stage, along with SD10s on the Park Stage.

“This was our first Glastonbury rolling out DiGiCo,” continues Mark. “The guys from DiGiCo came and supported us there. It was brilliant to have that backup.”

Since then, the consoles have been to CarFest, both north and south, The Just for London comedy festival in Russel Square and a tribute event to Eric Brown, reputedly the greatest test pilot that every lived, at RNAS Yeovilton and Countryfile live.

“We have several corporate events and small scale music events that they’ll be used on during the rest of the year,” Mark concludes. “The next stage is establishing a good dry hire market for them as well. We’re very happy with our investment. Any product that can spend more time out of the warehouse than in is a very good thing.”

Having the S21 adds a great brand name to our inventory. There are only a handful of pro audio brands that if you say they are going to be at either end of the multicore everyone is going to be happy.

Mark Bott - SWG Events

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